Every year, the Super Bowl delivers more than just an exciting game—it gives us moments that reflect the cultural pulse of our time. Whether through halftime performances, championship narratives, or high-profile commercials, the event serves as a platform for messages that extend far beyond sports.
But this year, one ad stood out from the rest. The Foundation to Combat Antisemitism (FCAS) launched a powerful Super Bowl commercial featuring Tom Brady and Snoop Dogg, two household names who, at first glance, may not seem like the typical faces of this issue. And yet, their presence made the message even more impactful: antisemitism is not just a Jewish problem—it’s a global crisis that affects us all.
As someone who has raised concerns about the alarming rise of antisemitism worldwide, I found this ad to be a turning point. It wasn’t just a corporate social responsibility campaign—it was a call to action, an urgent plea for society to confront hate before it spirals further. The FCAS, through this campaign, is leading the charge to change the narrative on antisemitism, and it’s time for all of us to do our part.
A Super Bowl Moment That Transcended Sports
In the commercial, we saw a seemingly casual moment between Tom Brady and Snoop Dogg, two cultural icons known for their excellence in sports and music. But the ad wasn’t about touchdowns or hit records. Instead, it was about allyship, awareness, and the courage to speak up.
The underlying message was clear: antisemitism is not just history—it is a present and growing danger. From hate crimes to online misinformation, antisemitic rhetoric is spreading at an alarming rate, often unnoticed or ignored by those who believe it doesn’t directly affect them.
Yet, as the FCAS campaign boldly emphasizes, combating antisemitism is a collective responsibility. Hate doesn’t operate in isolation. When one group is targeted, it sets a precedent for the mistreatment of others. The ad, by featuring influential figures outside the Jewish community, reinforced this crucial reality: you don’t have to be Jewish to stand against antisemitism.
Why This Matters Now More Than Ever
The timing of this campaign could not be more urgent. In recent years, antisemitic incidents have spiked worldwide. From vandalized synagogues to violent attacks on Jewish individuals, the threat has become impossible to ignore.
In the digital sphere, antisemitic conspiracy theories flood social media, shaping young minds and reinforcing dangerous stereotypes. Studies show that antisemitic hate speech online has increased by over 30% in the past five years—a terrifying statistic in an era where digital influence is at an all-time high.
The biggest danger? Normalization.
Hate doesn’t spread overnight. It creeps in through casual jokes, subtle stereotypes, and passive silence when bigotry appears. This Super Bowl ad challenged that silence, making it impossible to look away.
FCAS is making it clear: Antisemitism is real, it is dangerous, and it must be stopped.
The Role of FCAS: Leading the Fight Against Hate
The Foundation to Combat Antisemitism is not just raising awareness—it is actively dismantling hate. Founded by Robert Kraft, FCAS leverages media, technology, and community engagement to challenge antisemitic rhetoric and encourage allyship.
Through initiatives like the #StandUpToJewishHate campaign, FCAS has successfully mobilized millions to recognize, speak out, and take action against antisemitism. Their work extends beyond ads—they invest in education, social campaigns, and collaborations that challenge harmful narratives and promote unity.
This Super Bowl ad was their boldest step yet, ensuring that the largest TV audience in the country was confronted with this urgent issue. And it worked. Conversations have started, awareness has increased, and the movement is growing.
What Can We Do?
The power of a commercial, no matter how compelling, lies in what we do next. Raising awareness is the first step, but action must follow.
- Speak Up
If you hear an antisemitic joke, challenge it. If you see misinformation online, correct it. Hate thrives in silence—don’t let it.
- Educate Yourself and Others
Many people don’t recognize antisemitism because they don’t know what it looks like. Learn about its history, its modern forms, and how it manifests today. Share that knowledge.
- Support Organizations Fighting Hate
FCAS is leading the charge, but they’re not alone. Support Jewish organizations, human rights groups, and educational programs that work to combat discrimination.
- Engage on Social Media
Hashtags like #StandUpToJewishHate aren’t just trends—they’re tools for visibility. Use your platform to amplify messages of solidarity and awareness.
- Be an Ally in Every Space
Whether in the workplace, at school, or in your community, ensure that antisemitism—and any form of hate—is never tolerated.
This Is Not Just a Jewish Issue—It’s a Human Issue
The Super Bowl ad featuring Tom Brady and Snoop Dogg was more than just an awareness campaign—it was a demand for action. It reminded us that fighting hate is a responsibility we all share, regardless of our background.
Antisemitism is a symptom of a larger disease—hatred and division. If we allow it to fester, we risk normalizing bigotry in all its forms. But if we stand up—if we refuse to let hate go unchallenged—we can create a world where acceptance, respect, and unity prevail.
FCAS has started the conversation. Now, it’s our turn to keep it going.
The message was clear: leave the past behind—but don’t forget its lessons. We have the power to change the narrative, to reject hate, and to create a future where no one is targeted for who they are.
The question is: Will we rise to the occasion?
